Starter Guide
This document first began as
but we thoughtit would be even as useful to webmasters that arenew the topic ofprogram optimizationand need to enhance their
sites' interaction with both users and search engines.Although this
guide won't tell you any secrets that'll automatically rank your site
first for queries in Google (sorry!), followingthe simplest practices
outlined below will make it easier for search engines to crawl, index
and understand your content.
Search engine optimizationis usually about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations,they might havea clear impact on your
site's user experience and performance in organic search results.
You're likely alreadyconversant in many of the topicsduring this guide,
because they're essential ingredients for anywebsite , butyou'll not be makingthe foremost out of them.
Even though this guide's title contains the words "search engine",
we'dwish to saythat you simply should base your optimization decisions first
and foremost on what's best for the visitors of your site. They're the
main consumers of your content and are using search enginesto seek out your work. Focusing too hard on specific tweaksto realize rankingwithin the organic results of search enginesmight not deliverthe specified results.
Search engine optimization is about putting your site's best foot
forward when itinvolves visibility in search engines, but your
ultimate consumers are your users, not search engines.
Your sitecould also be smaller or larger than our example site and offer
vastly different content, but the optimization topics we discuss below
should apply to sites of all sizesand kinds . We hope our guide gives
you some fresh ideas onthe way to improve your website, and we'd love
to hear your questions, feedback, and success storieswithin the Google
Webmaster Help Forum.
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