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Search Engine Optimization (SEO)

What is SEO?

SEO stands for Search Engine Optimization, and it refers to the process of enhancing the amount and quality of visitors to your website through natural search engine results.

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

Quality of traffic: You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results: Ads make up a significant portion of many SERPs. Any traffic that you don't have to pay for is referred to as organic traffic.

Search Engine Optimization
Search Engine Optimization (SEO)

What Is On-Page Optimization (on-site SEO)?

All procedures that may be implemented directly within the website to increase its position in the search rankings are referred to as on-page optimization (on-site SEO). Measures to optimize the content or improve the meta description and title tags are examples of this.

What Is Off-Page Optimization (off-site SEO)?

The term off-page SEO (off-site SEO) refers to measures conducted outside of your own website to influence your search engine results page rankings (SERPs). connecting to or promoting your website, thereby "vouching" for the content's quality.

What is the significance of on-page SEO?

Because many of the signals Google uses to rank web pages originate from on-page features, on-page SEO is crucial. The most significant factor is the page's content. Because on-page components are what your users interact with the most, it's important putting in the time and effort to make sure your on-page SEO is up to par.

What is the time it takes Google to rank your page?

In hours, days, weeks, or months, Google can rank your page. The popularity of the material, technological issues, crawl budget, and a variety of other variables all influence

How long SEO takes to function. There are a variety of valid SEO tactics for fresh material that can help it rank faster.

 When you put all of these parts together, you get this page experience name. Page experience is not a ranking score, according to Google, but each aspect has its own weights and ranks in the broader Google ranking algorithm.


What are all of these variables? We linked to most of the above, but here's how Google categorizes each component inside page experience:

Search Engine Optimization
SEO Variables Factor 



LCP (Largest Contentful Paint): Loading performance is measured. Sites should aim for LCP to occur within the first 2.5 seconds of the page loading to ensure a positive user experience.

Interactivity is measured by the First Input Delay (FID). Sites should aim for an FID of less than 100 milliseconds to ensure a decent user experience.

CLS (Cumulative Layout Shift) is a visual stability metric. Sites should aim for a CLS score of less than 0.1 to ensure a decent user experience.

Mobile-friendly design. The page may be seen on a mobile device. Use the Mobile-Friendly Test to see if your page is mobile-friendly.

Browse with caution. The page is free of harmful (such as malware) or misleading (such as social engineering) material. With the Security Concerns report, you can determine if your site has any safe-browsing issues.

HTTPS is used to serve the page. Check to see if the connection to your site is safe. Learn how to protect your site using HTTPS if the page isn't provided over HTTPS.

There are no obtrusive interstitials. The user can simply access the material on the page. Learn how interstitials may make information more difficult to access.




As a result of the increasing popularity of the Internet, a crowd, which is additionally named the electronic community has appeared. Marketers, who attempt to reach customers in a fast and effective way with marketing methods and also reduce customer reaching – costs, aim to reach electronic communities that have big potentials. 


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